MARKET: Maryland
DURATION: December 2016- Present
COMPONENTS: Strategic Planning, Creative Development (Digital, Collateral), Branding, Social Media, Media Buying


Swan Cove Spa & Salon

Swan Cove's mission is to give clients a truly wonderful experience starting with a warm welcome and the best of care throughout their visit. Their goal is to help clients relax and rejuvenate, finding the perfect sense of beauty, peace, health and well-being. Swan Cove is one of the leading spa & salon's providers in the Eastern Shore of Maryland, offering a comprehensive portfolio of services in beauty, health, and wellness.


The Challenge

Re-brand Swan Cove to expand their book of business, recruit male clients, and target a younger audience by refreshing their company branding, digital presence, social media campaign, and print materials.

The Idea

Design a new logo that speaks to the beauty and well as health and wellness industry and new prospective clients Swan Cove is trying to capture. Create a visually appealing website describing classic services in a manageable way and new services in health and wellness, general spa & salon information, staff bios, and easy online booking. Plan and manage social media pages and campaigns, with consistent messaging and imagery.  Redesign business cards, email newsletters, and signage and brochures for clear brand identity.

The Solution

The Swan Cove logo was created to reflect the idea of tranquility and professionalism while still paying homage to the original design. We built, a website that provided prospective clients a centralized location for information about services, staff, upcoming events and promotions. We also managed their Facebook and Instagram pages, creating schedules with post copy and image suggestions to improve and grow social media presence. We also created their Google business page to increase their search engine optimization. We designed branded business cards,gift cards, newspaper ads, newsletters, in-house signage and event booth materials that provided consistent branding when networking, or contacting clients.