MARKET: Woodbridge, Virginia
DURATION: 2013 - present
COMPONENTS: Strategic Planning, Public Relations, Partnerships, Outreach, Surveying


Southeastern Institute of Research

The Southeastern Institute of Research (SIR) is a 45-year-old marketing research firm headquartered in Richmond, Virginia. SIR has conducted over 13,000 research studies utilizing focus group, ethnography, and survey research to help organizations identify their unique selling propositions, formulate communication strategies, explore new product and service lines, and measure the overall effectiveness of marketing programs.


The Challenge

Distribute and collect surveys on behalf of Potomac and Rappahannock Transportation Commission (PRTC) from passengers on designated routes with a minimum completion goal of 500 surveys.

The Idea

Provide outreach support for PRTC’s customer satisfaction survey over the course of 5 days. Schedule, train, and deploy a surveyor team to ride designated bus routes to count passengers and distribute and collect completed surveys. Offer logistical support to survey team, collect and compile daily statistical updates and provide final completed surveys and results to SIR.



The Solution

We deployed a trained surveyor team to bus routes in Manassas and in Woodbridge. Surveyors engaged with passengers on an individual level to ensure consistent quality interactions. Our team surpassed the amount of surveys requested, acquiring 520 surveys by the end of the allotted project timeline.

Thanks to the NeoNiche team – another job well done. SIR is finalizing the report and will send it to the PRTC client tomorrow. Well done, NeoNiche team! We enjoy working with you.
— John B. Judy, SIR Senior Advisor