PATRIOT

REBRAND, LOGO REFRESH, WEBSITE REDESIGN, MARKETING COLLATERAL

NeoNiche developed a new brand identity and online presence to help Patriot Construction stand out in a competitive market. After engaging in rebrand discussions with NeoNiche, we collectively decided to shorten the name to ‘Patriot’. The updated logo is an excellent example of the use to line art and typeface to create a memorable logo. The black and red colors stand for timelessness, strength, elegance and passion. The new website includes vibrant graphics, testimonials, and engaging content. We optimized the site to attract more visitor traffic. Website unique views increased by 300% within the first 4 months after going ‘live’. NeoNiche continued to work with Patriot on several marketing projects, including a wide selection of branded marketing collateral. The copy was direct, to-the-point and shared the company’s sense of urgency ethos. Patriot’s prospects and clients knew they would be there when they needed them, come rain or shine.

PROJECT GOAL

Based in Dunkirk MD, Patriot Construction had a strong niche with large government sector projects and wanted to continue to expand its already strong portfolio of clients. To stand out in the market, they needed to refresh the brand and point towards its bright and growing future and online presence.

ABOUT THE CLIENT

Patriot is a privately held full services facilities and infrastructure solutions provider with operations from coast to coast and abroad. Founded in 2009 by military veterans, the company started as a Small Disadvantaged Business and Service Disabled Veteran Owned Construction company known as Patriot Construction, LLC. Patriot’s crowning achievement was being ranked the #1 contractor, globally, by GovWin IQ (Deltek) in architecture, engineering, and construction (AEC) services. From these humble beginnings, the company’s success fueled its growth into other markets.

For more information about Patriot, visit:

www.pat-co.com