Hispanic Communities & Spanish Speakers
In 2013 Arlington County Commuter Services (ACCS) planned, strategized, and released the Dieta Cero-Auto campaign, with comprehensive print, audiovisual, web, outreach, social media and word-of-mouth marketing components. The campaign focuses on community meetings, engaging civic and tenant associations and presence at public events.
NeoNiche is the official outreach team for Arlington's Dieta Cero-Auto. We provide brand ambassadors that are fully bilingual, engaging, and culturally relatable to all Dieta Cero-Auto events in and around Arlington County.
We also provide support to the Spanish outreach events held by Capital Bikeshare that began in 2014. Capital Bikeshare Fiesta began as a way to reach the flourishing Hispanic community and create an opportunity to touch and feel the bicycles, discover how the system works, ask questions and view a giant map showing bikesharing stations throughout Arlington and DC. After only one month, 700 Spanish-speakers embraced the information that has made it easy to understand Arlington’s bikesharing program.