SUCCESS IN MARKET DIVERSITY

NeoNiche Strategies' diversity is an industry trademark. Our personality, experience and diversity empower us to deliver highly responsive and competitive marketing services. Whether a large government agency or a small private company, we have the necessary diversity across a broad spectrum of industries to deliver proven results. 

Our market expertise includes, but is not limited to:

Athletics

Community Diversity

Environmental Sustainability

Financial Services

Government Agencies

Public Safety

Research & Technology

Residential & Commercial Services

Retail

Transportation Industry


 
   COMPONENTS:  Outreach, Creative Development (Scripting, Videography, Editing, Graphic Development)   THE CHALLENGE:  The Arlington County Board unanimously adopted the Community Energy Plan (CEP) in June 2013. The plan set ambitious community energy goals to achieve 75-percent reduction in greenhouse gas emissions by 2050.  The Arlington Initiative to Rethink Entergy (AIRE) is designed to support CEP goals through community education. But information alone is not enough to change behavior: how could AIRE inspire people across Arlington to make smarter energy decisions in their daily lives?


COMPONENTS:
Outreach, Creative Development (Scripting, Videography, Editing, Graphic Development)

THE CHALLENGE:
The Arlington County Board unanimously adopted the Community Energy Plan (CEP) in June 2013. The plan set ambitious community energy goals to achieve 75-percent reduction in greenhouse gas emissions by 2050.

The Arlington Initiative to Rethink Entergy (AIRE) is designed to support CEP goals through community education. But information alone is not enough to change behavior: how could AIRE inspire people across Arlington to make smarter energy decisions in their daily lives?

  COMPONENTS:  Creative Development (Scripting, Videography, Editing, Graphic Development), Partnerships, Outreach.   THE CHALLENGE:  To assist the Army Ten-Miler (ATM) in answering questions about race day travel for runners affected by SafeTrack metro work.

COMPONENTS:
Creative Development (Scripting, Videography, Editing, Graphic Development), Partnerships, Outreach.

THE CHALLENGE:
To assist the Army Ten-Miler (ATM) in answering questions about race day travel for runners affected by SafeTrack metro work.

  COMPONENTS:  Outreach, Partnership, Distribution, Event Planning   THE CHALLENGE:  ACCS needed assistance to design a campaign that would encourage students and their parents to purchase the iRide SmarTrip Card. This Arlington only SmarTrip card offers students $1 rides on the ART system, discounted fares on Metrobus and Metrorail, making the students self-sufficient and not depending on their parents to drive them to school activities. Marketing efforts also needed to be accessible to Spanish speaking students and parents.

COMPONENTS: Outreach, Partnership, Distribution, Event Planning

THE CHALLENGE: ACCS needed assistance to design a campaign that would encourage students and their parents to purchase the iRide SmarTrip Card. This Arlington only SmarTrip card offers students $1 rides on the ART system, discounted fares on Metrobus and Metrorail, making the students self-sufficient and not depending on their parents to drive them to school activities. Marketing efforts also needed to be accessible to Spanish speaking students and parents.

 
  COMPONENTS:   Strategic Planning, Event Planning, Creative Development (Print Media, Collateral), Media Buying, Public Relations   THE CHALLENGE:  Burke & Herbert Bank requested assistance in the development and execution of an events marketing program to promote a new bank branch opening at Reid’s Prospect in Lake Ridge, VA. The purpose of this event strategy was to create excitement and interest for Burke & Herbert Bank’s products and services, drive customer traffic to the new branch, and ultimately increase new accounts (primarily personal banking).

COMPONENTS:
Strategic Planning, Event Planning, Creative Development (Print Media, Collateral), Media Buying, Public Relations

THE CHALLENGE:
Burke & Herbert Bank requested assistance in the development and execution of an events marketing program to promote a new bank branch opening at Reid’s Prospect in Lake Ridge, VA. The purpose of this event strategy was to create excitement and interest for Burke & Herbert Bank’s products and services, drive customer traffic to the new branch, and ultimately increase new accounts (primarily personal banking).

  COMPONENTS:  Outreach, Partnership, Creative Development (shirts, tablecloth,tent, backdrop), Distribution, Event Planning   THE CHALLENGE:  To help Arlington County Commuter Services (ACCS) increase the number of registered users for a new regional online trip planner called CarFreeAtoZ.com. The website and its mobile device counterpart allow users to find all the transportation options anywhere in the Greater Washington area.

COMPONENTS:
Outreach, Partnership, Creative Development (shirts, tablecloth,tent, backdrop), Distribution, Event Planning

THE CHALLENGE:
To help Arlington County Commuter Services (ACCS) increase the number of registered users for a new regional online trip planner called CarFreeAtoZ.com. The website and its mobile device counterpart allow users to find all the transportation options anywhere in the Greater Washington area.

  COMPONENTS:  Strategic Planning, Creative Development (Digital, Collateral), Partnership, Outreach, Distribution, Event Planning   THE CHALLENGE:  Reduce single occupancy vehicle (SOV) trips by recruiting commuters to use alternative modes of transportation making Arlington a better place to live, work and play.

COMPONENTS:
Strategic Planning, Creative Development (Digital, Collateral), Partnership, Outreach, Distribution, Event Planning

THE CHALLENGE:
Reduce single occupancy vehicle (SOV) trips by recruiting commuters to use alternative modes of transportation making Arlington a better place to live, work and play.

 
  COMPONENTS:  Research, Creative Development, Cartography, Outreach, Partnerships   THE CHALLENGE:  Despite an appealing array of shops, restaurants, and amenities in the Carlyle section of the City of Alexandria, visitors, employees, and even residents were unaware of the area’s offerings.  As a result, they were spending time and money that could have stayed in Carlyle in better-known areas, particularly Old Town Alexandria. The Carlyle Council needed a method to gain buy-in from retailers, hotels, restaurants, and stakeholders to strengthen Carlyle’s brand and foster a sense of community.

COMPONENTS:
Research, Creative Development, Cartography, Outreach, Partnerships

THE CHALLENGE:
Despite an appealing array of shops, restaurants, and amenities in the Carlyle section of the City of Alexandria, visitors, employees, and even residents were unaware of the area’s offerings.

As a result, they were spending time and money that could have stayed in Carlyle in better-known areas, particularly Old Town Alexandria. The Carlyle Council needed a method to gain buy-in from retailers, hotels, restaurants, and stakeholders to strengthen Carlyle’s brand and foster a sense of community.

  COMPONENTS:  Strategic Planning, Creative Development (Digital, Collateral), Public Relations, Branding   THE CHALLENGE:   Guide Chesapeake Financial, LLC in promoting themselves and growing their book of business and recruiting clients by launching their company branding, digital presence, social media campaign, and print materials.

COMPONENTS: Strategic Planning, Creative Development (Digital, Collateral), Public Relations, Branding

THE CHALLENGE:
Guide Chesapeake Financial, LLC in promoting themselves and growing their book of business and recruiting clients by launching their company branding, digital presence, social media campaign, and print materials.

  COMPONENTS:  Strategic Planning, Creative Development (Digital, Collateral), Public Relations, Partnerships, Outreach   THE CHALLENGE:  The City of Alexandria’s Local Motion program was created to help employers in the City of Alexandria enable their employees to get to work as quickly, easily and sustainably as possible. The Commuter Challenge began in order to promote the use of alternative transportation, while encouraging teamwork, in order to win a grand prize.

COMPONENTS:
Strategic Planning, Creative Development (Digital, Collateral), Public Relations, Partnerships, Outreach

THE CHALLENGE:
The City of Alexandria’s Local Motion program was created to help employers in the City of Alexandria enable their employees to get to work as quickly, easily and sustainably as possible.
The Commuter Challenge began in order to promote the use of alternative transportation, while encouraging teamwork, in order to win a grand prize.

 
  COMPONENTS:  Strategic Planning, Creative Development (Digital, Collateral), Partnership, Outreach, Distribution, Event Planning   THE CHALLENGE:  Recognizing that many members of Arlington County’s large Latino/Hispanic population rely on public transportation, Arlington County Commuter Services’ Car-Free Diet program needed to reach out to them. But without promotional materials and outreach designed with the area’s Latino/Hispanic community in mind, the program was losing a significant opportunity to connect public transit users with available resources.

COMPONENTS:
Strategic Planning, Creative Development (Digital, Collateral), Partnership, Outreach, Distribution, Event Planning

THE CHALLENGE:
Recognizing that many members of Arlington County’s large Latino/Hispanic population rely on public transportation, Arlington County Commuter Services’ Car-Free Diet program needed to reach out to them. But without promotional materials and outreach designed with the area’s Latino/Hispanic community in mind, the program was losing a significant opportunity to connect public transit users with available resources.

  COMPONENTS:  Strategic Planning, Creative Development (Digital, Collateral), Public Relations, Branding   THE CHALLENGE:   Assist Domesticall360in promoting themselves and growing their book of business and recruiting employees by relaunching their company branding, digital presence, and print materials.

COMPONENTS: Strategic Planning, Creative Development (Digital, Collateral), Public Relations, Branding

THE CHALLENGE:

Assist Domesticall360in promoting themselves and growing their book of business and recruiting employees by relaunching their company branding, digital presence, and print materials.

  COMPONENTS:  Strategic Planning, Creative Development (Digital, Collateral), Public Relations, Branding   THE CHALLENGE:   Guide First Response Staffing (FRS) in promoting themselves and growing their book of business and recruiting employees and employers by launching their company branding, digital presence, social media campaign, and print materials.

COMPONENTS: Strategic Planning, Creative Development (Digital, Collateral), Public Relations, Branding

THE CHALLENGE:

Guide First Response Staffing (FRS) in promoting themselves and growing their book of business and recruiting employees and employers by launching their company branding, digital presence, social media campaign, and print materials.

 
  COMPONENTS:  Creative Development (Scripting, Videography, Editing, Graphic Development), Partnerships   THE CHALLENGE:  George Mason University’s Arlington campus (GMU-Arlington) is located in an urban area with very little parking. The campus’s Founders Hall hosts a variety of business, community, and academic events throughout the year, attracting people from all over the Washington, DC area. The university wanted everyone to know how easy it is to get to events without driving.

COMPONENTS:
Creative Development (Scripting, Videography, Editing, Graphic Development), Partnerships

THE CHALLENGE:
George Mason University’s Arlington campus (GMU-Arlington) is located in an urban area with very little parking. The campus’s Founders Hall hosts a variety of business, community, and academic events throughout the year, attracting people from all over the Washington, DC area. The university wanted everyone to know how easy it is to get to events without driving.

  COMPONENTS : Strategic Planning, Partnership, Outreach, Distribution, Event Planning   THE CHALLENGE:  Distribute information about LCCS and travel options to attendees at farmers market events in Loudoun County.

COMPONENTS: Strategic Planning, Partnership, Outreach, Distribution, Event Planning

THE CHALLENGE: Distribute information about LCCS and travel options to attendees at farmers market events in Loudoun County.

  COMPONENTS:  Strategic Planning, Creative Development (Digital, Collateral), Public Relations, Partnerships, Outreach   THE CHALLENGE:  Pango sought out assistance in marketing their mobile app to City of Alexandria residents, businesses and visitors that drive and use paid parking. The purpose of this customer targeting was to activate 5,000 City of Alexandria residents, workers and visitors to use the Pango Parking service.

COMPONENTS:
Strategic Planning, Creative Development (Digital, Collateral), Public Relations, Partnerships, Outreach

THE CHALLENGE:
Pango sought out assistance in marketing their mobile app to City of Alexandria residents, businesses and visitors that drive and use paid parking. The purpose of this customer targeting was to activate 5,000 City of Alexandria residents, workers and visitors to use the Pango Parking service.

 
  COMPONENTS:  Strategic Planning, Public Relations, Partnerships, Outreach, Surveying   THE CHALLENGE:  Distribute and collect surveys on behalf of Potomac and Rappahannock Transportation Commission (PRTC) from passengers on designated routes with a minimum completion goal of 500 surveys.

COMPONENTS: Strategic Planning, Public Relations, Partnerships, Outreach, Surveying

THE CHALLENGE:
Distribute and collect surveys on behalf of Potomac and Rappahannock Transportation Commission (PRTC) from passengers on designated routes with a minimum completion goal of 500 surveys.

  COMPONENTS:  Strategic Planning, Creative Development (Digital, Collateral), Public Relations, Branding, Social Media, Media Buying   THE CHALLENGE:  Re-brand Swan Cove to expand their book of business, recruit male clients, and target a younger audience by refreshing their company branding, digital presence, social media campaign, and print materials.

COMPONENTS: Strategic Planning, Creative Development (Digital, Collateral), Public Relations, Branding, Social Media, Media Buying

THE CHALLENGE:
Re-brand Swan Cove to expand their book of business, recruit male clients, and target a younger audience by refreshing their company branding, digital presence, social media campaign, and print materials.

  COMPONENTS:  Creative Development (Scripting, Videography, Editing, Graphic Development), Partnerships, Outreach   THE CHALLENGE:  The Ballston Business Improvement District (Ballston BID) wanted to market their Taste of Arlington event as easily accessible by marketing alternative transportation options to and from the event.   

COMPONENTS:
Creative Development (Scripting, Videography, Editing, Graphic Development), Partnerships, Outreach

THE CHALLENGE:
The Ballston Business Improvement District (Ballston BID) wanted to market their Taste of Arlington event as easily accessible by marketing alternative transportation options to and from the event.