COMPONENTS:Outreach, Creative Development (Scripting, Videography, Editing, Graphic Development)
THE CHALLENGE:The Arlington County Board unanimously adopted the Community Energy Plan (CEP) in June 2013. The plan set ambitious community energy goals to achieve 75-percent reduction in greenhouse gas emissions by 2050.
The Arlington Initiative to Rethink Entergy (AIRE) is designed to support CEP goals through community education. But information alone is not enough to change behavior: how could AIRE inspire people across Arlington to make smarter energy decisions in their daily lives?
COMPONENTS:Creative Development (Scripting, Videography, Editing, Graphic Development), Partnerships, Outreach.
THE CHALLENGE:To assist the Army Ten-Miler (ATM) in answering questions about race day travel for runners affected by SafeTrack metro work.
COMPONENTS: Strategic Planning, Event Planning, Creative Development (Print Media, Collateral), Media Buying, Public Relations
THE CHALLENGE:Burke & Herbert Bank requested assistance in the development and execution of an events marketing program to promote a new bank branch opening at Reid’s Prospect in Lake Ridge, VA. The purpose of this event strategy was to create excitement and interest for Burke & Herbert Bank’s products and services, drive customer traffic to the new branch, and ultimately increase new accounts (primarily personal banking).
COMPONENTS:Creative Development (Scripting, Videography, Editing, Graphic Development), Partnerships, Outreach
THE CHALLENGE:To help Capitol City Brewing Company promote public transit, biking, and walking as the best options to get to and from their annual Oktoberfest event—the largest beer festival in Northern Virginia.
COMPONENTS:Outreach, Partnership, Creative Development (shirts, tablecloth,tent, backdrop), Distribution, Event Planning
THE CHALLENGE:To help Arlington County Commuter Services (ACCS) increase the number of registered users for a new regional online trip planner called CarFreeAtoZ.com. The website and its mobile device counterpart allow users to find all the transportation options anywhere in the Greater Washington area.
COMPONENTS:Research, Creative Development, Cartography, Outreach, Partnerships
THE CHALLENGE:Despite an appealing array of shops, restaurants, and amenities in the Carlyle section of the City of Alexandria, visitors, employees, and even residents were unaware of the area’s offerings.
As a result, they were spending time and money that could have stayed in Carlyle in better-known areas, particularly Old Town Alexandria. The Carlyle Council needed a method to gain buy-in from retailers, hotels, restaurants, and stakeholders to strengthen Carlyle’s brand and foster a sense of community.
COMPONENTS:Strategic Planning, Creative Development (brochure design), Partnership, Outreach, Event Planning
THE CHALLENGE:Recognizing that many members of Arlington County’s large Latino/Hispanic population rely on public transportation, Arlington County Commuter Services’ Car-Free Diet program needed to reach out to them. But without promotional materials and outreach designed with the area’s Latino/Hispanic community in mind, the program was losing a significant opportunity to connect public transit users with available resources.
COMPONENTS:Creative Development (Scripting, Videography, Editing, Graphic Development), Partnerships
THE CHALLENGE:George Mason University’s Arlington campus (GMU-Arlington) is located in an urban area with very little parking. The campus’s Founders Hall hosts a variety of business, community, and academic events throughout the year, attracting people from all over the Washington, DC area. The university wanted everyone to know how easy it is to get to events without driving.
THE CHALLENGE:The Ballston Business Improvement District (Ballston BID) wanted to market their Taste of Arlington event as easily accessible by marketing alternative transportation options to and from the event.
COMPONENTS:Strategic Planning, Creative Development (Digital, Collateral), Public Relations, Partnerships, OutreachTHE CHALLENGE:Pango sought out assistance in marketing their mobile app to City of Alexandria residents, businesses and visitors that drive and use paid parking. The purpose of this customer targeting was to activate 5,000 City of Alexandria residents, workers and visitors to use the Pango Parking service.
COMPONENTS:Strategic Planning, Creative Development (Digital, Collateral), Public Relations, Partnerships, Outreach
THE CHALLENGE:The City of Alexandria’s Local Motion program was created to help employers in the City of Alexandria enable their employees to get to work as quickly, easily and sustainably as possible.The Commuter Challenge began in order to promote the use of alternative transportation, while encouraging teamwork, in order to win a grand prize.
COMPONENTS: Strategic Planning, Public Relations, Partnerships, Outreach, Surveying
THE CHALLENGE:Distribute and collect surveys on behalf of Potomac and Rappahannock Transportation Commission (PRTC) from passengers on designated routes with a minimum completion goal of 500 surveys.