LOUDOuN COUNTY COMMUTER SERVICES
outreach, STRATEGY, PARTNERSHIP, EVENT PLANNING
PROJECT GOAL
Provide Loudoun County Commuter Services with a specialized bilingual commuter services brand ambassador team at local events to promote the commuter services message to the Loudoun County community.
Approach
We successfully assisted Loudoun County Commuter Services (LCCS), by providing them their first outsourced street team to aggressively promote their TDM program. Our bilingual brand ambassadors were fully knowledgeable about the LCCS program and engaged with the Loudoun County community through conversations about transit information and distribution of brochures and giveaways.
Our brand ambassador teams set-up engaging booths with a unique canopy tent, bilingual print materials, and giveaways to maximize public engagement reach to the entire Loudoun County community. They distributed over 9800 brochures and had over 4000 unique interactions
ABOUT THE CLIENT
Loudoun County Commuter Services (LCCS) engages individuals and businesses with customized travel options, information, advice, and solutions. LCCS provides customized, comprehensive travel assistance to all groups utilizing the County’s transportation network. Their vision is to create a vibrant community where personalized, tailored travel information and assistance is readily available for anyone traveling in, around, and through Loudoun County. LCCS provides residents, employers, and visitors with detailed web-based information on all programs and service, including carpools, vanpools, biking, telework, transit, Metrorail, and walking. They do this by disseminating information through brochures, web site, posters, social media such as Facebook & Twitter, Street Team events, and informational videos on YouTube.
For more information about Loudoun County Commuter Services, visit:
https://www.loudoun.gov/commute