NeoNiche has been able to create a suite of programs and resources to engage diverse minority populations in order to educate and promote client objectives. Our trained outreach teams can be deployed to local events, community activities, schools and other relevant locations based on the target markets our clients request.
Hispanic Communities & Spanish Speakers
In 2013 Arlington County Commuter Services (ACCS) planned, strategized, and released theDieta Cero-Auto campaign, with comprehensive print, audiovisual, Web, outreach, social media, and word-of-mouth marketing components. The campaign focuses on community meetings, engaging civic and tenant associations and presence at public events.
NeoNiche Strategiese is the official outreach team for Arlington's Dieta Cero-Auto. We provide brand ambassadors that are fully bilingual, engaging, and culturally relatable to all Dieta Cero-Auto events in and around Arlington County.
We also provide support to the Spanish outreach events held by Capital Bikeshare that began in 2014. Capital Bikeshare Fiesta began as a wayto reach the flourishing Hispanic communityand create an opportunity to touch and feel the bicycles, discover how the system works, ask questions and view a giant map showing bikesharing stations throughout Arlington and DC. After only one month, 700 Spanish-speakers embraced the information that has made it easy to understand Arlington’s bikesharing program.
Ethiopian/Eritrean Communities & Amarhic Speakers
NeoNiche created a suite of programs and resources to engage Arlington County’s Ethiopian and Eritrean population in order to educate them about the county’s various transit options and their positive impact on their quality of life. This effort expanded the current Dieta Cero Auto program efforts and complements them by reaching out to other minority populations in Arlington whose primary language is Amharic.
NeoNiche researched the target audience in the Amharic-speaking community, learning their familiarity with regional and local transportation and challenges by partnering with the Ethiopian Community Development Council (ECDC).
We provide brand ambassadors that are fully bilingual, engaging, and culturally relatable to community events in and around Arlington County.
NeoNiche outreach teams have been deployed to community events, an informational video showcasing the ECDC, and Amharic lanugage shirts for our brand ambassadors were created by our team.