We branded Dieta Cero-Auto with a multifaceted outreach program incorporating videos, print material, and one-on-one outreach to individuals and businesses. We created several video series, each with a specific theme and audience in mind. The El Que Sabe, Sube series are consumer-facing videos, highlighting the ease of planning and taking trips using public transportation. The Shop Talk series is part of DCA’s business outreach and features local Latino/Hispanic owned businesses such as El Paso Cafe, as well as other points of interest like public libraries and events around Arlington.
The one-on-one outreach segment of DCA included appearances at Latino/Hispanic-specific events, such as the Festival Latino Americano and Governor Terry McAuliffe’s Latino Summit. The initiative also featured formal presentations to primarily Spanish-speaking audiences, among them Catholic Charities Diocese of Arlington’s Migration and Refugee Services and Liberty’s Promise, an organization devoted to the civic development of Arlington’s immigrant youth.