MARKET: Arlington County/Washington DC Metropolitan Region
DURATION: 2013 - Present
COMPONENTS: Creative Development (Scripting, Videography, Editing, Graphic Development), Partnerships, Outreach


 

Capitol City Brewing Company's Oktoberfest

For 16 years, Capitol City Brewing Company has hosted their annual Oktoberfest-- event that brings together over 65 regional breweries, local food vendors, and classic Oktoberfest food in the Village at Shirlington, one of Arlington County’s bustling urban villages.  

Thousands flock to Capitol City’s Oktoberfest each year, and with limited parking in the Village at Shirlington, the organizers recognized the need to promote car-free ways to get to their event.
Additionally, at an event where adults consume substantial quantities of alcohol, public transit should be promoted as the safest way to get to and from the event.

 

 
 
CapCity

The Challenge

To help Capitol City Brewing Company promote the use of public transit, biking and walking as the best options to get to and from their annual Oktoberfest event—the largest beer festival in Northern Virginia.


The Idea

To summarize event-specific, car-free transportation options for Oktoberfest attendees in a simple, accurate, and highly sharable way.

oktoberfest.png

The Solution

We helped Capitol City Brewing Company provide an overview of car-free transit options to their prospective attendees by creating a dynamic, informative video—How to Go Car Free to Shirlington Oktoberfest—2015—that showcased Oktoberfest and the many car-free transportation options available to get to and from the event. The resulting video shows how easy and convenient it is to use car-free transportation options for a safe and worry-free Oktoberfest.

The video was uploaded to the Car-Free Diet’s YouTube Channel and sent to Capitol City Brewing Company. The organizers then embedded the video on the Oktoberfest website and promoted it on social media platforms. How to Go Car Free to Shirlington Oktoberfest– 2015 was also embedded on the home page of the Village at Shirlington’s website and on other Shirlington businesses’ websites. The video was picked up by several local media outlets, including Arlington Now, WTOP, and The Washington Post.

Video above is 2016 version.