Create an overall event strategy for Burke & Herbert’s 25th branch opening by having them host a Skate Night & Winter Carnival at Prince William Ice Center in Woodbridge, VA. In order to secure tickets to the event, individuals were required to visit the new branch location during business hours. This increased foot traffic to the branch, resulting in ultimately having to increase the number of tickets in order to accommodate the amount of people that wanted to participate in the event.
We also assisted in promoting their efforts to give back to the community through ‘Skate Night’ by distributing press releases as well as print and online advertisements on their behalf to local and national news outlets.
In terms of collateral, we designed all products related to the event displays including signage, messaging, apparel, tickets, direct mail and giveaways.