First impressions are often based on logos- the logo is your flag-your signature. A logo does not sell, it identifies. However, a logo derives its meaning from the quality of the thing i symbolizes- no the other way around. Presenting and maintaining a strong, consistent brand identity is vital. It is critical that the brand speaks to the target audience, spark positive emotions, and express the values and reputation of your company.

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Swan Cove Spa & Salon

Swan Cove Spa & Salon came to us wanting to refresh their look, but keep a key element of their branding, the swan-like 'S'. Their goal was to have a logo that matched their updated look inside of the spa as well as to have a clean, tranquil feeling evoked when looking at their logo--representative of how a client should feel when entering the spa & salon.

NeoNiche created a new logo with a new color scheme to relaunch Swan Cove's social media, website, and interior decoration. The 'S' in swan was kept similar to the previous logo, to pay homage to a brand that clients have known for years, but it was adjusted to create a better balanced image.


Chesapeake Financial, LLC

Launching a new business is hard, but starting one with an unrecognizable logo and common name is even harder. The challenge we faced when creating Chesapeake Financial's logo was trying to represent this budding business as an approachable mom & pop, while still positioning them as experienced as an industry leader.

The symbol we created to go along with their logo conveys a sense of balance and authority in the financial industry, as well as further promoting the 'C' and 'F' of Chesapeake Financial's name.

With the creation of this new logo came the creation of their social media accounts and a revamped website that showcased a quirkier personality, sense of humor, and command of their industry.

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First Response Staffing, LLC

First Response Staffing (FRS) is an employee staffing network comprised of a qualified, reliable and consistent workforce made up of Public Sector workers. Founded by Veterans and Public Safety Officials, the sole mission of FRS is to provide additional income and job training opportunities for public sector workers while also assisting private sector companies to fulfill their short-term and long-term staffing needs.

When it came time to create a logo representative of the work they do and paying homage to the industry they work with, it was clear that we needed to create a logo reflective of a fire department. With this style of logo, trust and reliability come to mind--exactly what FRS wants for their workforce and companies to think of when they think of them. This logo also incorporates the logo of parent company, Cat Corporation.