MARKET: Arlington County
DURATION: 2013 - Present
COMPONENTS: Outreach, Partnership, Distribution, Event Planning
Arlington Transit (ART)
Arlington County Commuter Services (ACCS) encourages the implementation of transportation demand management (TDM) initiatives in the county by promoting public transportation. The ART initiative promotes the maximum efficient utilization of existing public and private transit system, by supplementing Metrobus with cross-County routes as well as neighborhood connections to Metrorail. ART is environmentally friendly, operating on clean-burning compressed natural gas (CNG).
ACCS needed assistance to design a campaign that would encourage students and their parents to purchase the iRide SmarTrip Card. This Arlington only SmarTrip card offers students $1 rides on the ART system, discounted fares on Metrobus and Metrorail, making the students self-sufficient and not depending on their parents to drive them to school activities. Marketing efforts also needed to be accessible to Spanish speaking students and parents.
Establish a younger Arlington generation with a familiarity of available transit options which lessen their carbon footprint. Promote ART as a way to make it easier for Arlington K-12 students to get around by educating them about $1 ART bus rides. Promote the use of iRide SmarTrip cards which work on Metrobus, Metrorail and other regional bus systems for a larger travel area and easier transit connection.
1,253 student sign-ups
over 3,500 interactions