ARLINGTON INITIATIVE TO RETHINK ENERGY (AIRE)

outreach, PROGRAM EXECUTION, VIDEO PRODUCTION, EVENT PLANNING

NeoNeoNiche created an engagement plan to assist all of All of AIRE’s efforts support the Community Energy Program’s goal to achieve a 75 percent reduction in greenhouse gas emissions by 2050, while educating Arlingtonians about making smarter energy decisions.

Our team designed AIRE’s outreach table setup to encourage engaging conversation. We utilized our trained brand ambassadors to share details about AIRE and helpful energy saving tips at every event. Our outreach teams were placed at strategic locations for AIRE’s light bulb swap events.

The video we created for AIRE - The 2015 Energy Journey: AIRE’s Life-Size Board Game – showcased AIRE’s interactive energy game events in an informative and dynamic format. Participants make everyday choices, from daily thermostat settings to seasonal investments, to “win” at smart energy use. The video is featured on Arlington County’s YouTube channel and is embedded on AIRE’s website.

PROJECT GOAL

When the Arlington County Board unanimously adopted the Community Energy Plan (CEP) as a new element of the County’s Comprehensive Plan in June 2013, it set ambitious community energy goals to achieve 75 percent reduction in greenhouse gas emissions by 2050.

ABOUT THE CLIENT

The Arlington Initiative to Rethink Energy (AIRE) was created to help the Arlington community make smart decisions about energy and supports individual actions that improve and sustain Arlington’s quality of life. Through rethinking energy, AIRE is committed to energy practices that will make Arlington County a more prosperous, healthful, safe, and secure place to live, work, and play.

For more information about Arlington Initiative to Rethink Energy (AIRE), visit:

https://environment.arlingtonva.us/energy/