ARLINGTON INITIATIVE TO RETHINK ENERGY (AIRE)
outreach, PROGRAM EXECUTION, VIDEO PRODUCTION, EVENT PLANNING
PROJECT GOAL
Create an engagement plan to assist all of all of AIRE’s efforts support Arlington County’s Community Energy Program’s goal to achieve a 75 percent reduction in greenhouse gas emissions by 2050, while educating Arlingtonians about making smarter energy decisions.
APPROACH
Our team designed AIRE’s outreach table and engagement strategy to encourage conversation and influence the public to make better energy decisions. Our trained brand ambassadors provided details about AIRE and helpful energy saving tips at every event through brochures, surveys, lightbulb exchanges and interactive games.
We also created for AIRE - The 2015 Energy Journey: AIRE’s Life-Size Board Game – which showcased AIRE’s interactive energy game events in an informative and dynamic format. Participants make everyday choices, from daily thermostat settings to seasonal investments, to “win” at smart energy use. The video is featured on Arlington County’s YouTube channel and is embedded on AIRE’s website.
ABOUT THE CLIENT
The Arlington Initiative to Rethink Energy (AIRE) was created to help the Arlington community make smart decisions about energy and supports individual actions that improve and sustain Arlington’s quality of life. Through rethinking energy, AIRE is committed to energy practices that will make Arlington County a more prosperous, healthful, safe, and secure place to live, work, and play.
For more information about Arlington Initiative to Rethink Energy (AIRE), visit: