MARKET: Arlington County
DURATION: 2013 - Present
COMPONENTS: Outreach, Creative Development (Scripting, Videography, Editing, Graphic Development)
The Arlington Initiative to Rethink Energy (AIRE) was created to help the Arlington community make smart decisions about energy and supports individual actions that improve and sustain Arlington’s quality of life. Through rethinking energy, AIRE is committed to energy practices that will make Arlington County a more prosperous, healthful, safe, and secure place to live, work, and play
The Arlington County Board unanimously adopted the Community Energy Plan (CEP) as a new element of the County’s Comprehensive Plan in June 2013. The plan set ambitious community energy goals to achieve 75 percent reduction in greenhouse gas emissions by 2050. All of AIRE’s efforts support the CEP’s goal while trying to educate the community about making smarter energy decisions.
Create a script that would enable our trained outreach team members to have an informative and effective conversation with Arlington residents that would allow them to make better energy decisions. Produce a video that highlighted the work AIRE had done in their initial outreach efforts as well as executing the light bulb swap events in strategic locations that would ensure success.
3,970 light bulbs exchanged
$24,058 in energy bill savings